Smiles on Belmont

Needing a “branding facelift” for his practice, Cliff Brock gave us his vision of what he wanted to see in the development of a brand and we went to work. Our strategy for developing this brand began with analysis of the name “Smiles on Belmont.” The brand design came together with a very eye catching color scheme and a BIG white smile incorporated into the logo brand. Because the obvious work a dentist is known for relates to the smile we needed to make the ‘Smiles’ word blend well and be easily recognizable with the iconic logo. Once the final design was selected, we developed support pieces including letterhead, envelopes, business cards, as well as new face for illuminated street sign and support graphics for the web and social media integration.

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